Easy Retail For You(ER4U): POS & Billing Software India

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Overview

India’s top retail POS software that complies with GST is called Easy Retail for You (er4u). TBI Technologies developed it with the intention of helping Indian retailers become innovative retailers and helping them increase sales by 30%. Er4u speeds up the procedure and reduces time spent. It is a juncture system that stores use for inventory control and retail billing.

ER4U is a software solution for billing, barcoding, and inventory for retail businesses. The package comes with modules for buys, returns, sales, exchanges, salaries, expenses, reports, CRM, and other things. The company charges INR 15,000 for software for a single store. Customers include Kala Niketan, Sahra, and National Stores.

Sohil Bansal and Abhinav Saxena started the SaaS sector.

ER4U offers merchants the ability to manage retail sales, including e-commerce channel sales, and inventory, buy deals, HRM, CRM, accounts, and sales.

Ninety percent of the Indian retail industry is currently battling problems with inventory management, completecompeting with e-commerce sites, and getting rid of outdated stocks. To make matters worse, regional and international rivals are fighting for their business.

Due to their lack of industry knowledge, many corporations would choose to bring these merchants into already-busy e-commerce sites, where they would expire in uncertainty. Few businesses would be troubled by the regular inventory and management issues that retailers encounter.

In an effort to close the gap between e-commerce and a sizable part of the country’s retail market outlets, it intends to increase to 12 cities in 18 months. 2015 saw the debut of Easy Retail for You (ER4U) by Abhinav Saxena and Sohil Bansal.

India’s retail market is currently worth roughly $600 billion, and by 2020 it is anticipated to reach $1 trillion. There are currently 15 million retail stores in India, with 30% owned by urban entrepreneurs and 10% organized. This equals a $4.5 billion direct market size.

Over the course of eight years of managing a retail family business, we were conscious of a common retailer’s pain issues. Further research revealed that their resistance to new technologies had worsened their traditional business practices.

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